Timex Group, a company situated in Connecticut which is a world leader in watchmaking has collaborated with Adidas, another global leader in the sports goods market, to sign a global license agreement that includes watches.
Due to this agreement, Timex Group will now be able to design, develop and distribute these watches around the world with Adidas Originals branding.
The first collection of these collaborative watches are expected to arrive at the market in the starting of 2022.
“We could not be more excited to welcome Adidas into our portfolio of brands,” says Tobias Reiss-Schmidt, President & CEO of Timex Group. “There are few truly iconic brands, and Adidas, with its rich history and authentic style, is at the very top of the list. We see a strong and increasing interest in watches among young Millennials and GenZ, and we look forward to introducing our Adidas Originals watch collection to this next generation of consumers.”
These new varieties of watches, which will be launching in the Spring of 2022 will mix in Timex Group’s watchmaking and design experience with Adidas Originals’ street culture inspiration and more towards sustainability.
These watches will be sold in all of Adidas-owned stores, affiliates, and e-commerce and also via Timex Group’s global distribution network.