The brand developed by and designed for gamers, MTN DEW GAME FUEL, has launched a new flavored drink “CouRageous Sherbet” that was created via a partnership between the brand and the video game streamer Jack “CouRage” Dunlop.
This collaboration has lead to the launch of a limited edition brand new flavor, that is ideal for summer and is named MTN DEW® GAME FUEL® CouRageous Sherbet.
The brand new drink will be available in both zero sugar and mid calorie beverages.
The brand has partnered with a video game personality for the first time to design a new beverage. Along with design, the brand helped CouRage develop the flavor and also contributed to the design if these new cans.
“It’s been a dream of mine to create something in partnership with MTN DEW GAME FUEL, but even I didn’t think I would have the chance to create a new flavor,” CouRage said. “CouRageous Sherbet is everything I want in a summer drink. It’s cool, it’s exclusive, and it has my name on it. It doesn’t get any better than that.”
Fans who pre-order the regular or sugar-free version the beverage between the dates June 16 to June 23, and then checkout using the code TAKEOVER, will get a limited edition CouRage trading card.
From June 24, each case purchased on GameFuel.com will get the fans registered for a chance to win one of 10 prize bundles that features a wide variety of items such as hats, hoodies, trading cards, plus Game Fuel mini-fridges, and personalized video greetings sent directly from CouRage. The promotion will end on November 26, 2021.
The creator, Jack “CouRage” Dunlop, is a YouTube personality with about 3.5 million subscribers and is one of the popular video game streamers in the industry.
This partnership will help the brand expand their partnerships with other personalities in this vast gaming community.