Goodbuy, an extension of your browser, is now available to download for free. The extension is mainly by learning what the user is looking for and then diverting them to small stores that offer the desired product. There is a wide variety of products that can be found across 183,000+ small, values-aligned businesses, hence allowing small businesses to grow and at the same time providing ease to the shopping process of customers.
From a wide range of value-aligned shops, ranging from American-made to Black-owned, the extension will integrate smoothly into your existing shopping habits and will help you get the exact product you need whilst supporting the small businesses. Various value-aligned businesses are available like LGBTQIA+, cruelty-free, sustainable, vegan, and many other categories.
“We built goodbuy as a response to an undeniable need from a growing group of conscious consumers,” Cary Fortin (co-founder of goodbuy). “More and more shoppers are looking to divert their dollars to businesses they believe in, but the time-consuming task of battling SEO-driven results on Google is prohibitive. Our browser extension is a clear solve to a shopping pain point.” Cara Oppenheimer (co-founder of goodbuy).
It has been reported that about 70% of e-commerce goes directly to the 15 mega-retailers, leaving small businesses a very small percentage to deal with. The extension hopes to divert more attention to the small businesses so that they could prosper. On top of the 160,000+ businesses that close each year, more than 200,000+ small businesses have closed due to the pandemic already. Goodbuy hopes to change the marketplace by showing the competence of small businesses.