CESAR introduces a new line of Refrigerated Dog Food products

CESAR FRESH CHEF is now available exclusively in Walmart stores and grocery pick up. CESAR has introduced its new innovation as the desire for pet parents to feed their dogs fresh food increases. This new product, which consists of refrigerated serve and cut rolls for dogs contain all the nutrients necessary for their dogs and at the same time, uses human-grade ingredients and has no artificial colors and flavors.

“Refrigerated pet food has become the fastest-growing segment of pet food products on the market,” said Josh Evertsen, Senior Vice President of Customer Development at Mars Petcare. “Now pet parents who know and love the CESAR brand for its culinary-forward recipes have more feeding choices with the new CESAR FRESH CHEF product line. We’re thrilled to team up with Walmart to bring our newest innovation to shoppers nationwide.”

The FRESH CHEF offers a complete and balanced meal with a taste that will be loved by the dogs. All the recipes are manufactured from real whole food ingredients. The products include fresh beef or chicken as the first ingredients.

Two flavors are now available for sale: Beef & Chicken Recipe with Peas & Carrots and Chicken Recipe with Peas & Carrots. They will be available in sizes of 1.3lbs and 3.2lbs in the slice and serve rolls form.

“The increased humanization of pets is driving innovation and we’re proud to offer new products that promote pet health and wellness because that’s what our customers want,” said Melody Richard, Merchandising Vice President, Pets, Walmart U.S. “This expansion by CESAR into the refrigerated dog food space gives our shoppers a fresh way to feed their pets from a brand they already love and trust, made with delicious and balanced human-grade ingredients.”

The product will be available in over 800 Walmart stores around the US and has a suggested price of $4.58 for a 1.3lbs roll and $8.43 for a 3.2lbs roll.

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