Doritos launches New Flamin’ Hot Cool Ranch flavor

Doritos has announced the release of its new flavored Tortilla chips, the Flamin’ Hot Cool Ranch. The new flavor mixes the classic and loved Cool Ranch flavor with a spicy, bold crunch. This new flavor will be available in the chip aisle in various stores around the holiday season.

It is a new addition to the Flamin’ line of chips from Doritos that started with the original Cheetos Crunchy Flamin’ Hot. Many other chips have been released in this line such as the Doritos Flamin’ Hot Nacho and Doritos Flamin’ Hot Limon, they provide customers with the perfect mix of taste and heat. 

“Doritos is no stranger to bold – whether it’s bold flavor, bold experiences or our bold fans that embody the Flamin’ Hot attitude,” said Caio Correa, senior director of marketing, Frito-Lay North America. “With new Doritos Flamin’ Hot Cool Ranch, we took a legacy flavor that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that’s on truly Another Level®.”

It’s the previous iteration, the Doritos Cool Ranch was the go-to snack for many chips fans pantries around the world. Hence, Doritos has now decided to mix the already successful product with some heat hence adding to the Flamin’ Hot lineup.

Doritos Flamin’ Hot Cool Ranch will launch just before the New Year and will be found on shelves at retailers around the country. The 9.23oz bags costs around $4.79 whilst the 2.75oz bags cost $2.19.

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