The award-winning makers of authentic American whiskey for over 225 years, The James B. Beam Distilling Co. (JBBDCO), has announced the opening of its new Distillery, the Fred B. Noe Distillery. This distillery was named after 7th Generation Beam Master Distiller Fred Noe.
The new distillery will be continuing its commitment to elevating and leading with what American Whiskey should and could be. This newly announced distillery will be run by Noe’s son, Freddie Noe.
The distillery will manufacture some of James B. Beam Distilling Co.’a famous and award-winning brands. This will include the infamous Little Book Whiskey annual series of Blend along with any new plans in the future.
“Our new distillery is really the heart and soul of the Beam legacy. Years ago after my dad, Booker Noe, created the original small batch bourbons, he looked to me to welcome more whiskey drinkers into our family of brands. Now as I look ahead, it’s with great pride that I hand the reins of this special place over to my son Freddie, and I look forward to working side-by-side as he leads the next chapter in whiskey making for the James B. Beam Distilling Co.,” Fred Noe said. “At the new distillery, Freddie will continue to experiment with new fermentation, distillation, and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality. I can’t wait to see what he does with it, and I know that my dad is smiling down on us today.”
This new distillery will be a part of the Beam family’s iconic distillery campus in Clermont, KY. The place has been manufacturing Bourbon since 1935 which includes Jim Beam which is the highest selling Bourbon in the world. Other famous whiskeys from the company will also be produced here.
Along with the manufacture of the previous products the distillery will also allow for experimentation of the American Whiskey category. The recently launched membership program, Barreled & Box, will enable customers to the company’s new and exciting releases right at their doorsteps.
“This new distillery represents my family’s bourbon legacy – both where we’ve been and where we’re headed,” said Freddie Noe. “In this new home, I look forward to honoring all of my dad’s contributions and continuing to innovate and push the boundaries in American whiskey. Over the last five years, I’ve been exploring new and interesting blends, ages, and flavors on my quest to build upon the legacy my dad and granddad pioneered. I’m eager to show the world what we’ve been up to, and to offer fans everywhere a taste of the special whiskies we’ve been cooking up.”