For more than 35 years, Bushtracks Expeditions has been a pioneer in creating unforgettable safari experiences, blending adventure, luxury, and cultural authenticity. Founded in 1989 by David Tett, a Zimbabwean with an innate passion for Africa’s landscapes and wildlife, the company has grown into a leader in tailored travel and educational private jet journeys known for its commitment to conservation and community development. Headquartered in Healdsburg, California, and Johannesburg, South Africa, Bushtracks combines deep-rooted knowledge with expertise to deliver life-changing journeys that explore remote destinations across Africa, Asia, and the Middle East.
From Zimbabwe to the World
David’s journey is one of inspiration and resilience. Born and raised in Zimbabwe, he spent his early years surrounded by Africa’s natural wonders. After earning a degree in Microbiology in South Africa, he began his career with the Agricultural Research Board in Zimbabwe. As a Zimbabwean living in London, David was often asked by friends and acquaintances where to travel in Africa, where to find the best game viewing, where to stay, and who the best guides were. Recognizing a significant gap in the market for expertly crafted safaris, he founded Bushtracks Expeditions, a company dedicated to showcasing Africa’s beauty while supporting wildlife conservation and local communities.
In 1991, David relocated to Northern California, bringing his startup company with him. Over the decades, Bushtracks grew into a global brand synonymous with luxury safari travel and exclusive private jet journeys. Despite its success, the company has stayed true to David’s original vision: to showcase Africa’s stunning landscapes while preserving its wildlife and supporting the local communities that call these areas home.
Curating Unforgettable Journeys
What sets Bushtracks apart is its meticulous approach to crafting custom itineraries. According to David, every safari begins with understanding the unique preferences and expectations of the traveler. From there, the company draws on its extensive knowledge of Africa’s diverse destinations to design immersive and exclusive experiences.
A day on safari with Bushtracks might include thrilling activities such as tracking rhinos with expert guides, sunrise balloon flights over vast herds of elephants, canoeing alongside buffalo on a serene river, or exploring remote wilderness areas by helicopter. After a day of adventure, guests return to luxurious accommodations that blend with their surroundings. Evenings are spent enjoying fresh, locally inspired cuisine and warm hospitality from locals, creating a perfect balance of exploration and relaxation.
Building a Legacy: Challenges and Motivation
Establishing a luxury safari company from scratch posed its own unique challenges. Without a manual to guide the way, David learned through experience and persistence. One of his earliest lessons was the importance of exceeding guests expectations. “You only get one shot with your traveler,” he explains. “If their safari doesn’t meet expectations, you won’t get a second chance.”
Despite the difficulties, the rewards have been immeasurable. For David, the most fulfilling moments come from hearing the stories of travelers whose lives have been transformed by their journeys. These stories, often filled with awe, gratitude, and joy, serve as a constant source of motivation to continue striving for excellence.
Commitment to Conservation and Community
Bushtracks’ commitment to preserving Africa’s ecosystems and supporting local communities runs deep. Understanding that Africa’s wild landscapes hold both cultural and economic significance, Bushtracks operates with a long-term vision—ensuring these resources are protected for future generations.
The safari lodges and camps that Bushtracks partners with play a crucial role in fostering ‘wild economies,’ creating jobs in remote areas, and supporting conservation initiatives. By working closely with these partners, Bushtracks champions sustainable tourism—ensuring that local communities benefit from travel in a way that protects delicate ecosystems and helps preserve ancient cultures while strengthening conservation efforts.
Resilience Through the Pandemic
Like many in the travel industry, Bushtracks faced unprecedented challenges during the COVID-19 pandemic. With travel brought to a standstill, the company experienced two years of revenue losses. However, David and his team demonstrated remarkable resilience. They proactively rebooked clients for future dates, secured critical Paycheck Protection Program (PPP) loans to retain their expert staff, and maintained their commitment to delivering exceptional experiences.
One of the key lessons learned during this time was the importance of maintaining visibility through consistent marketing, even during times of uncertainty. This insight has become a guiding principle as the company moves forward, ensuring it remains a leader in the luxury travel sector.
Embracing Emerging Trends
According to David, Bushtracks is perfectly positioned to lead in the growing demand for private safaris, multi-generational travel, and conservation-conscious tourism. The company’s “Into the Wild-LIFE” flying safaris exemplify this trend, connecting remote destinations while offering luxury and comfort. Each journey is designed to be both immersive and transformative, catering to travelers seeking unique, authentic experiences.
Looking Ahead
Over the next decade, under the reign of David, Bushtracks aims to double its business, sending more travelers to Africa and driving economic growth in the regions it serves. This expansion aligns with its core mission: to support conservation, empower local communities, and ensure that Africa’s natural and cultural treasures thrive for future generations.
For David, this vision goes beyond business, it represents a lifelong commitment to the continent that has shaped his identity and inspired his career. By staying true to its values of passion, knowledge, and care, Bushtracks will continue to create journeys that leave a lasting impact on both travelers and the places they visit.
Insights for Aspiring Entrepreneurs
David’s advice to budding entrepreneurs is clear: “Take risks, but be prepared. Analyze your market, identify a clear need, and develop a unique strategy that sets you apart.” For those looking to enter the travel industry, he emphasizes the importance of delivering exceptional experiences. “The industry is competitive, but it’s also full of opportunities. If you can identify a gap and exceed expectations, success will follow.”
A Commitment to Excellence
With a guiding philosophy captured in the quote, “With passion, knowledge, and care, our Bushtracks team creates genuine, life-changing experiences in Africa,” Bushtracks Expeditions has created a reputation as a leader in luxury safari travel. Through its dedication to conservation, community, and adventure, the company continues to inspire travelers and set the standard for transformative journeys in Africa and beyond.