In the fast-moving world of AI and IT, where algorithms dominate headlines and automation threatens to eclipse human creativity, Ahsan Latif stands out for a simple reason: he believes technology should serve people, not replace them. His journey from the corporate world to becoming the founder of Chase IQ is a story of resilience, rejection, and relentless pursuit of purpose.
A Journey Built on Resilience
Ahsan’s career began in finance and auditing, where he worked at one of the UK’s largest audit firms. Here, he first encountered AI’s transformative potential watching how it streamlined complex business processes and opened new avenues for efficiency. But Ahsan’s path was anything but straightforward. Despite reaching the final stages of interviews with some of the world’s top firms, rejection was a recurring theme.
Instead of letting these setbacks define him, Ahsan reframed them as redirection. “Each rejection was a nudge,” he reflects, “pushing me to create something of my own.” This shift in mindset sparked his move toward entrepreneurship, determined to build solutions that would not only advance his career but also create opportunities for others.
The Birth of Chase IQ
The turning point came with the realization that marketing had lost its soul. For many businesses, marketing had become transactional a mechanical process of generating leads, pushing ads, and hoping for conversions. Ahsan envisioned something different: marketing that inspired, connected, and drove growth with purpose.
Drawing from his corporate experience with AI-powered projects, he launched Chase IQ, a company designed to bridge the gap between people and technology. “AI isn’t here to replace people,” he insists, “it’s here to empower them.” With this philosophy, Chase IQ set out to redefine client acquisition, moving beyond surface-level metrics to create campaigns that resonate emotionally and deliver measurable growth.
Marketing with Meaning
What makes Chase IQ unique is its belief in human + AI collaboration. Instead of chasing clicks, the company builds campaigns that tell stories and inspire action. Its systems learn continuously—not just from data, but from human behavior and sentiment allowing businesses to scale their growth without losing the human connection that drives loyalty.
Currently, Chase IQ primarily operates within the real estate sector and has a growing presence in tech, where its data-driven, emotion-led campaigns are delivering measurable results. Its pay-on-results model shares the risk with clients, proving that AI-powered marketing can guarantee tangible outcomes.
Under Ahsan’s leadership, the company is on track to hit $5 million in revenue within three years, a testament to both its scalability and client trust.
Leading with Vision and Grit
Ahsan’s leadership philosophy blends visionary thinking with operational rigor. He believes that great leaders inspire teams to see beyond obstacles while also staying grounded enough to roll up their sleeves and get involved when needed. His own experiences of repeated rejection taught him humility and perseverance qualities that shape the culture of Chase IQ today.
“Leadership is not about a title,” he says. “It’s about responsibility and persistence.”
Turning Failure into Fuel
Chase IQ was not built overnight. It was forged through failure system errors, false starts, and sleepless nights. Each setback became a building block, each lesson a stepping stone toward the company’s current success. For Ahsan, failure was not the opposite of success but its foundation.
The Future of Marketing: Human + AI
Looking ahead, Ahsan is excited about how AI is evolving to understand not just data points, but human emotions and intent. This shift is redefining marketing, turning it from a numbers-driven exercise into an adaptive, emotionally intelligent strategy.
At Chase IQ, AI handles optimization and data analysis, freeing humans to focus on creativity, strategy, and emotional resonance. “The future is about partnership,” Ahsan explains. “Human creativity combined with AI’s scalability creates outcomes far greater than either could achieve alone.”
Scaling for Global Impact
The next phase for Chase IQ is strategic expansion both geographically and across industries. While the company currently focuses on real estate and tech, Ahsan envisions Chase IQ leading AI-driven client acquisition in multiple sectors worldwide. The goal is not just revenue growth but empowering businesses everywhere to create opportunities, jobs, and meaningful impact.
Words to Live By
Ahsan sums up his philosophy with a single line: “AI is for people, with people, not against them.”
Advice for the Next Generation
To those entering the AI and IT space, Ahsan’s advice is to focus on purpose over hype. “Technology should solve real human problems,” he says. For budding entrepreneurs, his message is simple but powerful: embrace failure. “I failed countless times before building Chase IQ into what it is today. Every failure is a step closer to your breakthrough. Stay resilient, stay visionary, and stay true to why you started.”
Connect with Chase IQ
Website: ChaseIQ.ai
Facebook: ChaseIQ
LinkedIn: Chase IQ LinkedIn Profile
